Welcome to ‘Being Normal,’ a new weekly newsletter by me for you
After two years of pandemic hermitude, I held a 10-month contract position in a senior editorial role for a legacy east coast American media outlet. The abrupt transition from near-total isolation to elite-institutional immersion made me notice relational dynamics I probably wouldn’t have paid attention to otherwise. I saw how establishment power structures are created and maintained: the unspoken codes of conduct, the tacit understandings. The deliberation and calibration involved in deciding and enforcing what’s normal. I walked out of there with my eyes peeled open like some real-life Cronenbergian masque. Those impressions stuck.
Other events followed. Gaza; the 2024 election; inauguration and mass capitulation. Etcetera, etcetera.
It’s all added up to an irrepressible need to connect some damn dots.
More on that last point.
I’m a journalist who writes about social, cultural, political, and professional norms. I don’t expect anyone to look at the sum of my work and necessarily see how it all fits together — it comes across like the scattershot portfolio of any general-interest freelancer who’s just trying to make rent, which isn’t exactly wrong. But I see how, for instance, the sudden comeback of American milk relates to the rise of gentle parenting, which relates to Ozempic’s hush-hush descent onto college campuses, which relates to the institutional marginalization of the autonomist-feminist scholar Silvia Federici, which relates to the shadowy spectre of the “woke left” as a scapegoat for power brokers’ willful ignorance of what the masses actually want and need.
There’s a shared material logic behind so much of what we say, do, buy, and believe. It’s all a part of the same big stew of what passes for normal today.
What does this newsletter offer that others aren’t already offering in a nicer, shorter, cuter package?
I’m not normal. No, but really: I’m a full-time freelance journalist making a mostly adequate living by doing journalism and journalism-adjacent content work. If that stops working out, I’ll find some other hustle. So, while I won’t say no to your donations, I’m never ever putting this newsletter behind a paywall.
Not only am I a freelance journalist, but I’m a freelance journalist who isn’t tethered to a specific beat. This lets me piece together a picture of ~The Way Things Work Today~ from a whole bunch of different vantage points, which can sometimes feel like having a backstage pass to society itself.
Spend enough time doing this kind of work and you’ll develop a vocational fixation. Mine is what it means to be normal. In these deeply abnormal times, I think the construction of social and cultural norms is fascinating. The process isn’t organic nor the results inevitable.
I know that there are readers out there who will find this fascinating too. This newsletter is for you.
Logo and banner by Lola Landekic
Keep an eye out for Being Normal every Tuesday. Next week we’ll be talking about the rise and fall of the nuclear family :D